We are a mission-driven initiative focused on advancing financial well-being for women.
WISDOM, WEALTH, WELL-BEING
We Believe
The 3W Project believes that financial health is not separate from personal well-being—it’s deeply connected to how we live, care for ourselves and others, make decisions, and envision our futures. Too often, financial education focuses only on numbers and budgets. The 3W Project takes a more holistic, human-centered approach, blending practical financial strategies with self-reflection, values-based decision-making, and well-being practices.
What we do
Through workshops, coaching, storytelling, and research-informed frameworks, the 3W Project creates supportive spaces where women can reflect on their money stories, build financial confidence, explore the emotional and cultural influences that shape their financial behavior, and learn to align their finances with what matters most.
WHO WE ARE
Brandon Cabaniss, CFP®, is a financial advisor with Williams Wealth Management, A Member of Advisory Services Network, LLC in South Carolina. She is dedicated to helping clients build balanced, intentional lives through thoughtful financial planning. With a background in business and client service, she combines strategic insight with a focus on wellness and mindfulness to guide others toward financial confidence and holistic success.
Deb Bucci, PhD, Fellow at the Institute for Social Innovation at Fielding Graduate University, is a researcher, educator, and coach focused on the lived experience of well-being. Grounded in nursing, human ecology, and organizational development, her work integrates research and practice to support sustainable growth, resilience, and human flourishing.
UPCOMING EVENT
Financial
WELL-BEING Intensive
FOR WOMEN
February 7, 2026 | Cancer Survivor’s Park
This workshop is a space to build clarity, confidence, and strategy around your financial well-being—rooted in values, connection, and community.
3 PILLARS OF STABILITY
In architecture, a structure with three legs or columns forms the most stable base—able to stand firm, even on uneven ground. The same principle applies to personal growth and empowerment. Three pillars offer balance without overwhelm, representing just enough support to create strength, clarity, and resilience. In the 3W Project, the pillars of Wisdom-Wealth-Well-being form a dynamic foundation. Together, they support women in leading lives of purpose, alignment, and agency.
1
Wisdom
The pillar of discernment, lived experience, and self-awareness
2
Wealth
The pillar of resources, access, and financial agency
3
Well-being
The pillar of resilience, vitality,
and connection
WISDOM
Wisdom represents the internal compass that guides decision-making.
It is the ability to pause, reflect, and act with intention—especially when navigating life’s complexities.
In the 3W Project, wisdom anchors the journey. It asks: What do I know about myself, my values, and what truly matters?
WEALTH
Wealth is not just about money—it is about having the means to make choices, support others, and shape our futures.
Financial well-being becomes a tool for empowerment and legacy, not just security.
In the 3W Project, wealth breaks silence and stigma. It asks: How do I use money as a tool for strength, stewardship, and possibility?
WELL-BEING
Well-being is the state of ‘being aligned’—emotionally, physically, socially, and spiritually.
It enables women to thrive, not just survive, by creating supportive environments and practices.
In the 3W Project, well-being reinforces the idea that we cannot separate how we feel from how we function. It asks: How do I care for myself in a way that supports my capacity to live fully?
